An experience centre buzzing with life

With wood as a central building material, World of Volvo not only opens the (car) door to a historic company, but also to an architectural experience of a lifetime in the Swedish city of Gothenburg.

Interactive exhibitions, unique concerts and exquisite culinary experiences. The focus is far from just being on Volvo’s world-famous vehicles at Gothenburg’s new World of Volvo Experience Centre.

With wood as the most important structural element, the 22,000 square metre experience centre combines wild Swedish nature and the concept of the “allemansrätten” with modern architectural features and uncompromising design.

Wood on a large scale

Danish firm Henning Larsen Architects is behind World of Volvo and has pushed the boundaries of timber construction on a large scale with this project. Through the use of so-called calculation-parametric design, it has been possible to challenge the normal limitations of the material and experiment with height, geometry and construction.

The main structure of glulam and cross-laminated wood is designed as three log-like pillars that together support the large roof structure like a tree crown, creating a warm and natural feel, inside and out.

Located in the heart of the centre, the materials encourage visitors to explore both the permanent and temporary exhibitions, which focus on how Volvo has played and continues to play a role in society and its development through its innovations.

Troldtekt contributes to a seamless look

While moving throughout the building, you will see that wood is not the only thing playing an important role in the load-bearing structures.

Troldtekt acoustic panels in natural wood have been installed in the restaurant, meeting rooms and open corridors. In addition to their obvious acoustic benefits, the panels contribute to the overall look of the space and help focus on wood-based materials from Scandinavia.